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Twitter Marketing: Useful Tips and Strategies for Online Business

Twitter Marketing: Useful Tips and Strategies for Online Business

M3 Guest Blogger

Twitter has emerged as a sound platform for sharing short, bite-sized updates about life. It gives abundant opportunities to connect with the real world and (seemingly) does not rule out anything. Being a social network, Twitter is meant to connect people. With Twitter, being helpful can come as a recommended piece of advice. Some helpful strategies can successfully produce desired outcomes in your business marketing.

Get acquainted with your audience

Twitter marketing is surprisingly easy if you can adopt the right strategy. Be yourself when connecting with your audience. Avoid losing potential customers with off-color remarks or discussions. Be careful to not disclose too much about your own life. Many people do not actually wish to find that out.

It may seem comprehensive but your followers will appreciate it and respond better if you can engage more in them. User profiles and information can highlight the kinds of links and interests potential customers have. You can also get an insight into their cultural and demographic lifestyles.

Build a relationship

At Twitter, people go beyond doing promotions and selling products or services. They exchange ideas and share opinions. If you can attune yourself with your audience, you can give a start to a long lasting relationship. Hard selling may not work here.

Unwanted tweets can be detrimental to business. Twitter has been flooded by spammers who can cause aversion to followers. Aim at building a strong relationship with your target audience and answer their queries appropriately. Make your presence felt and stay updated with new tweets. Your Twitter account should be accessible to as many potential customers (target audience) as possible. Aim at establishing a strong following of people who are interested in your product (or service). Do not rely on random followers. When marketing on Twitter, quality can outperform quantity to help make way ahead of most of your competitors.

Maintain a border line about what you want to offer from your business. Twitter folks do not put up with a lot of promoting, although they realize what is going on. Twitter is all about creating and nurturing good market relations.

Set your business goals

A tool has multifarious dimensions and you can use your skill to utilize it optimally. Recognize your business objectives and prepare an action plan. If you intend to increase business visibility to make yourself more accessible, you may want to use Twitter to reach out to potential customers who live close by. You may talk about an upcoming community event sometime before and just after the event to highlight its significance and stay connected with your audience.

Finding promising tools

Find out practical ways in which Twitter can help your business. TweeAdder, promising Twitter marketing software, can be one such solution. The Twitter working makes it an effective online social network today. You need to create an impact to utilize Twitter for gainful purposes.

Concentrate on the current happenings. Although banner ads can contribute to creating awareness among the audience, direct sales are attributed to clicks. Promoted Trends and Promoted Tweets can produce encouraging outcomes. Do not spam links. Stress on providing worthy answers and opinions.

Pursue thoroughly

When dealing with social media, you cannot possibly control others’ behavior but you can certainly control yours. It is difficult to cultivate an audience for your brand via social media. A TV ad can score better here but you can make up by following through. A brand can potentially fail to make its mark if it does not recognize the campaign tools. The beginning is crucial but the conclusion is also important.

Twitter entails careful implementation as it is not difficult to produce business mistakes which can be detrimental. Build good associations and show eagerness to share and interact with people. Experts point out that your ability to stand in an outsider’s shoes (and look in) can make or break your business. Enable your business to find that viewpoint to unlock the door to success.

About the author: Brianne is a blogger by profession. She loves writing on technology. Beside this she is fond of books. Recently an article on gizmo watch attracted her attention. These days she is busy in writing an article on ecofriend.

Get a copy of Michael D. Butler’s Twitter Marketing for Authors

Tips to Improve Your Business When Growth is Slow

Tips to Improve Your Business When Growth is Slow

M3 Guest Blogger

There is always that time in business when the growth is slow and things move at a slow pace. Most businessmen fret and panic when their businesses see this phase.


What they fail to see is that this is the time, rather an opportunity to make improvements to their business, to make amendments, grow the existing network, review business strategies, chalk out new plans for sales, advertising and brand promotions, plan for diversification, and add new products and so on. So, what can be done and achieved when there is a lull in business?

Build contacts

This is the best and the most ideal time to socialize and grow your network. You never know who you may stumble across and how they might be a positive influence to your business. Your potential customer might be just around the corner. Try and attend as many networking events, get together, corporate conferences as you can and make new contacts. Be honest and genuine when you come across people and try to make their acquaintance with you as memorable as possible. Find a Networking Organization where you can grow your Network with Referrals. 

Seal the new professional relationship with the aid of ‘follow-up’

Just a chance meet with someone has never really done much good to any business. It all depends on how one changes that chance meet into something that is mutually benefiting, is what doing business is all about. This calls for timely follow-ups. By doing so, you are ensuring you remain in their memory, and so, whenever arises a need for something that you deal in, you would be the first person to crop up in their minds.

Get active on social networking sites

With almost half the population being on Facebook, LinkedIn, Twitter etc., these networking sites are a right place to grow your contacts. People who you may have chanced upon in a business meet or events might be there on any of these sites. Trace them and get them to join your network. Chances are, from them you may come across many more contacts that might really be of help to you. Invite your existing friends and business partners to join these networks, in case they already aren’t on any. This way you can keep growing your contact base.

Grow your products and services

Innovation, creativity, and thinking out of the box have always played key roles in getting a business to bounce back in action. This period is best suited for diversification, because it helps you taste success from different streams. It also works on the ‘ do not put all your eggs in one basket’ rule. Sticking to just one product can be suicidal especially when the growth is slow. If this product dies, then so would your business! However, if you choose to diversify, you may have another product to bail you out, in case one betrays you. Diversification therefore is the smartest thing to indulge in during trying times like these.

Strengthen your existing customer base

Show your customer what they mean to you. Thank and reward them for their loyalty by offering your customers of long standing, special rebates and discounts. This will ensure they continue to be by you. Improve your customer service. Not tending to your customers on time, especially during times like these, can prove fatal to the health of your business. Remember, it’s the customers who can both make or break a business.

Get your marketing folks to pull up their socks and get to work

It might sound contradictory to focus on marketing when the times are slow. But, this is indeed the department that should get to work at the slightest available opportunity, because you now would be needing more customers and it’s precisely during times like these that you would be needing new customers in order to survive the phase of lull.

Brush up and add to your own skills

It’s not just the business that you need to be concentrating on during a time like this, but also take time out to improve your own self, in terms of your skill sets. Add new feathers to your cap. Enroll for some course that compliments your career. For instance, if you happen to be an HR professional, you might want to take up a certification course in psychometric tests. This would add to your skills and bring more weightage to your profile.

Organize and make necessary purchases

Use this time to re-organize, re-design your place of work. Clear all the clutter and unwanted stuffs from your office and check if there is any scope for beautification of the office premises. You could also indulge in that long pending shopping for your office like purchasing a more efficient office desk & chairs, new systems or a mac system.

Be patient and positive

Always remember that this too shall pass and that this is only a temporary phase. Losing hope and courage can only multiply your woes. Instead, by looking at the whole thing with a positive perspective, you can not only emerge victorious from the cocoon of lull, but also take to the skies and scale new heights like a just emerged bright butterfly. By looking at this phase like an opportunity to grow and make innovations, rather than a depressing time, you will be able to take your business to new heights that it hadn’t been before the lull!

By being patient, positive and hardworking, no period of inactivity in business, should either bother or threaten you. Being able to look into the eye of a problem is what it takes to defeat it and destroy it like it never existed.

About the author: Brianne is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on audi a6 price attracted her attention. These days she is busy in writing an article on Samsung S5620 Monte.


Brianne Walter

Blogger & Writer

Twitter l Facebook




Tulsa Social Media Tools From M3 New Media Amid Facebook IPO Buzz

Tulsa Businesses Now Have Access to Total Social Media Agency with M3 New Meida Tools in Tulsa amid Facebook IPO Buzz says M3 New Media Founder Michael D. Butler

With Facebook set to go public later this month and the world watching the activity around the Facebook IPO, Business Owners scramble to connect with future customers on the social media platform that has over 900 Million users and, according to over half of those users log in daily. Social Outbreak, a product of Total Social Media Agency in Scottsdale, AZ launches with a bang in Tulsa, OK earlier this week says Founder

According to Total Social Media Agency in Scottsdale, AZ 93% of Marketers use social media. And those business owners and marketers now have a new tool to effectively and systematically grow their Facebook Fanbase with a new tool called Social Outbreak™ powered by Total Social Media says Tulsa, Oklahoma based M3 New Media Founder, Michael D. Butler.

Social Outbreak Team Tulsa

For as low as $50 per month a business can now have access to a full blown social media agency and many of these same business owners have spent hundreds, even thousands of dollars on advertising and marketing on social media and particularly on Facebook. Product creator, Jim Lupkin, was in Tulsa this past week to share with Oklahoma business owners about the Social Outbreak™ product. “It basically makes any Facebook Fanpage a Website. That, coupled with the fact that you get to offer an ipad sweepstakes and the busienss owner is not even out the cost of the ipad. there is no product on the market that competes with ours and there is nothing even close to this affordable. We have 2 major National companies, one being a household name that we will be announcing soon is using our product, said Lumpkin.

“The Internet is coming of age and to have a tool like this for any business, author, brand, band, church or non-profit is simply a no-brainer,” says Michael D. Butler who was present at the Tulsa launch with his wife and other social media agency and Facebook Marketing PR Firm owners.

The research on shows that people are more likely to try a new product or service if their friends on Facebook have written a favorable review. “The truth is we will lose some short term sales by not providing some of our new clients with the expensive set up, design and management of their social media properties, the fact is now, with Social Outbreak we will have a more long-term, sustainable and educated client-and that will translate into long-term revenue for us and for them. And, since our customers get such quality step-by-step training on how to design their page, engage with new customers, and build a loyal fan base I think we will have loyal, happy customers for life. And that is a “win-win”‘ says Butler.

Social Outbreak is a direct sales model that pays multiple levels for referrals on product introduction making it a fast-growing, viral opportunity. Those individual business owners and social media agencies who want to know more can visit

BEFORE                                                          AFTER

social outbreak oklahoma

Oklahoma social media outbreak facebook marketing

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Social Outbreak™ Tulsa OK Facebook for Business

Social Outbreak™ Tulsa OK Facebook Fanpage Marketing for Your Business

social outbreak Tulsa

Total Social Media & M3 New Media are pleased to announce Jim Lumpkin was in Tulsa recently to help independent reps launch an opportunity for local business owners to partner with an established brick and morter Social Media Agency. Social Outbreak is the product created by Total Social Media for  Facebook Marketing Strategies for business owners in Tulsa, OK and all over the USA and the world.


“Jim has developed a product that has revolutionized our business advertising return on investment and our results.”

Come learn how for only $50.00 a month you can promote your business, ministry or art in social media. I know it is on short notice, however you don’t want to miss this event if you want more clients for an affordable price.

Who is Jim Lupkin?
He is the creator of the Total Social Media product.
Who is talking about Jim Lupkin?
He was recently interviewed by Inc. Magazine because of his business accomplishments using Social Media. What exactly has he done in the past that makes him an authority figure on Social Media?


Jim Lupkin had been using social media marketing tactics long before the genesis of the term “social media.” For 15 years, he has aggressively used social media to capture market share in his respected industries; whether it was capturing 20,000 customers on a consumable product, providing Web services to 1,200 small business owners as a small business owner himself, or crafting a social network. In addition, Jim has helped thousands of small business owners around the world—including Dr. Mikel Harry, co-creator of world-renowned Six Sigma—simplify and demystify their social media processes.
Jim Lupkin and his partners have launched the first-of-its-kind “Virtual Social Media Agency” service, which allows a small business to have direct access to a full-service social media agency for $50 a month. Two nationally recognized companies have recently signed up for the product. Their names are so profound, it lends a major credibility factor to all who promote Social Outbreak.

Jim has already produced millions of dollars in sales using Social Media and this week he will be showing you how he did it. Text RSVP to 918.955.3227 to Save yourself a seat-it will fill up quick!   Don’t want to wait to SIGN UP NOW

How to Sell More Books With Social Media

How to Sell More Books With Social Media-Authors Using  Online PR & Social Media Outsell Traditional Authors

Read the Full News Story-Tulsa Social Media Marketing Firm M3New Media Evolves into Book Marketing Firm with New Business & Fiction Authors from Los Angeles to New York in Post ‘Borders’ Era

how to be a best-seller, Tulsa OK, M3 New Media
How to be a best-seller, Tulsa OK, M3 New Media, Online PR & Social Media


We wanted to see if Social Media Authors Outsell Traditional Authors online & in book stores-Sell More Books With Social Media-Authors Online PR. M3 New Media Tulsa, OK Book Marketing.


The fact is that over the past 12 months the customer base at M3 New Media has gone from 75% traditional business and 25% authors to 75% writers and 25% brick and mortar businesses.


There are many factors that lead to this and we did see it coming, the fact is the online world of social media and niche marketing is making it easier for anyone who likes to connect online realize an immediate audience.

Tulsa based social media marketing firm has quickly become a favorite marketing firm for self-published Authors, Speakers and Entrepreneurs who want to get their message to the masses in the new distribution model of self-publishing and self-marketing of books, novels and plays, says Michael D. Butler, Founder at M3 New Media, Tulsa, OK.

“In 24 short months our Digital PR Firm has evolved from a mom and pop marketing firm primarily serving brick and mortar businesses to include New York Times best-selling Authors and landing movie deals and television interviews for our writers and clients including Fox News,  who now make up 60 percent of our business” says M3 Founder

With the changing distribution channels of book to consumer movements impacted by Amazon, the Kindle, Nook and other electronic readers, authors have had to turn to alternative distribution and marketing options in a post Border and Barnes and Noble bookstore era.

M3 New Media and their recently launched book marketing for authors in Tulsa, OK is meeting a need for new and undiscovered authors with their proprietary keyword tools that leverage social media and Google search for their clients. Success for authors have included: securing a movie contract, appearing on major news outlets, including Fox News and in garnering a multitude of media interviews-online and traditional media outlets such as television, radio and print, and online impressions, back-links and requests for editorial copies of author book reviews.

Book-Marketing for Authors-Become a Best-Seller
Book-Marketing for Authors-Become a Best-Seller

M3 New Media is a Digital PR Firm located in Tulsa, OK with offices in Oklahoma City, Dallas, Texas, Atlanta, GA, New York and Los Angeles. 

Getting Your Business Brand or Book on Page One of Google

Keep your business, brand, book or message on page one of Google. It’s true that Google recently changed but there are some basic things you can do that will help your company remain top of Google, Bing and Yahoo for search results.

Page-one-of Google
Get Your Brand on Page 1 of Google

Google looks at as many as 150 things or more when determining what to push to the top of Google Search. Things like, length of ownership of your Website domain is huge, so own it for 20 years from Godaddy not just 2 or 3 years so Google sees you as an owner not a renter is a huge key along with many others. But of the 100-150+ things Google, Bing and Yahoo like to index here are our top picks for March.


#1 thing is Frequently Updated and Relevant Content.

The best way to easily post relevant content is using a blog and we recommend Word Press. Google loves to index Twitter and Bing loves to index Facebook. But at the end of the day you get more SEO bang for your effort when blogging on Word Press. Word Press is an open source platform and search engines love it. Want to try Word Press for free-get it here from our affiliate link now.  It’s not only important to frequently post relevant content but Google will push to the top of search popular content. That is, content that is getting tons of comments, Tweets, and social shares. If your content is a news feed and social it is that much more valuable to SEO results.


 2. Use to find our how your current Website is performing.

Marketing Grader (formerly Website grader) will show you (in 15 pages) how to make updates and changes to maximize Search Engine Optimization (SEO). Put your Website in this Grader   and follow the instructions to optimize-It’s quick, easy and free and will raise your Website score quickly and fairly without getting black listed or Google slapped.

3. Use Social Media Channel with the same Nicknames and Integrate them into your Website.

Cindy W. Morrison is a good example of a Tulsa personality who has done this well. Her YouTube, Twitter, Facebook, Linkedin, Website, and all other Social Media are branded with her name. See more of If you do this it will help Google index your content across the Web more easily and should increase your Website traffic. (Traffic is one thing conversions and sales are another-we’ll talk about that later.) But it will help you get more traffic to your Website.

4. Have a Comprehensive Back-link Strategy

back-link-strategy-for SEO
Having legacy Websites back link to your Website or blog has always been valuable but now more so than ever. When you have relevant blogs, Websites that rank high for page rank and authority  link to you it gives your Website tremendous SEO value.

M3 New Media has several affordable back-link strategy options that can help your Website, blog and brand not only get noticed but on Page 1 of Google. Stay tuned to the SEO series for more practical tips on getting your Brand to the top of Google Search.


M3 New Media is a Digital PR and SEO Firm based in Tulsa, Oklahoma City, Dallas, and Los Angeles. Clients include, non-profits, authors, brick and mortar businesses, mom and pops and Fortune 100 Brands.










M3 Client Trost Pictures Tulsa-Earns 3 Nominations for Movie!

 Congratulations to M3 Client Trost Moving Pictures, Tulsa, OK -Earns 3 Nominations Including Best Feature Drama, Best Director & Best Actor for Movie-The Lamp!

trost moving pictures-tulsa ok-m3 new media-the lamp-movie
Michael & Michelle Butler M3 New Media with Wes Trost of Trost Moving Pictures at World Premier of A Christmas Snow

trost moving pictures-tulsa o-m3 new media-the lamp-movie

Here is the Press Release below:



Monday January 23, 2012

Contact: Rhonda Boudreaux


Tracy J Trost


Trost Moving Pictures & Tracy J Trost Feature Film


Earns 3 Nominees Including Best Feature Drama,

Best Director & Best Actor

Tulsa, OK ~ Known as a leader in the world of independent filmmaking for his extraordinary cinematic storytelling, award winning director Tracy J Trost has been a visionary behind Trost Moving Pictures (TMP Studios). It is that vision that continues to garner accolades. TMP Studios is proud to announce that Trost’s 2011 feature release, THE LAMP, has been nominated for Best Director and Best Feature Drama at the prestigious Trail Dance Film Festival. Also nominated for their acting performances in THE LAMP , are renowned Academy Award-winning actor Louis Gossett, Jr. and new comer Cameron ten Napel in the Best Actor category. This is Cameron’s first nomination and second film with TMP Studios.


Tracy J Trost, Director of The Lamp said: “It is truly an honor for me to be recognized by the selection panel at Trail Dance. I am proud of The Lamp and all of the recognition it has received by the public and those in the industry. Making quality films that are both entertaining and inspirational is what we are all about at TMP Studios. My hope is that events like Trail Dance open up more doors for people to see The Lamp and our other films.”


Trost won multiple awards for A Christmas Snow, one of the most acclaimed and loved films of 2010, including Best Feature Drama, Best of Festival and Best Actor (Muse Watson) and in 2010 was recognized for his first feature, Find Me, honored with Best Feature Narrative.


2012’s winners will be unveiled at the Trail Dance Film Festival January 27-28. The 6th annual awards show will be held at the Jack A. Maurer Convention Center and the Chisholm Trail Heritage Center in Duncan, OK. For more information visit


About Trost Moving Pictures: TMP Studios is an independent film production company based in Tulsa, OK. They have three award winning films including Find Me, A Christmas Snow, which stars Catherine Mary Stewart (The Last Starfighter), Muse Watson (Prison Break, NCIS), Anthony Tyler (No Greater Love, Boy Meets World) and Cameron ten Napel (Cool Dog, The Lamp), and The Lamp, which stars Jason London (Dazed & Confused), Meredith Salenger (Lake Placid), L Scott Caldwell (Lost ), Sarah Brown (Days of Our Lives), Cameron ten Napel (A Christmas Snow), Muse Watson (NCIS), and Louis Gossett, Jr. (Officer and A Gentleman).


They are actively pursuing many exciting projects in the entertainment industry, including their current stage adaption A Christmas Snow LIVE! in Branson, MO at the Starlite Theatre and their fourth feature film Then and Now based on a novel by bestselling author Jim Stovall who will be speaking at Entrepreneurial BootCamp Academy Tulsa, OK.

Contact: Rhonda Boudreaux

Tracy J Trost


O- (913) 780-4035

Mobile- (510) 367-5990


 M3 New Media is marketing @TMPStudios on Twitter


Check back soon for video interview.



Twitter Success for Your Business Marketing & Publicity with Social Media

Get the E-Book NOW: Twitter Success for Your Business Marketing & Publicity with Social Media


Social Media Marketing for Authors-Best Seller
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Twitter is a social network and micro-blogging platform that allows you to send 140-character “tweets”. With these tweets, you can let your people know what you’re up to, share links and cool resources, communicate with your customers, drive traffic to your website, and much more.


According to the Twitter website, Twitter allows you to answer the question, “What are you doing?”


Marketing Checklist for Your Business



Marketing Checklist for Your Business:

Traditional marketing is down and digital marketing has exploded as business owners try to stay in front of their customers and not lose dollars. Below is a check list that can help the business owner evaluate and access where they are with marketing and what the CMO may want to consider.

Marketing Check List for Your Business

1. How do you market your business now?

2. Do you carry business cards with you 24/7?

3. How many Facebook friends do you have right now?

4. What is your current KLOUT score?

5. Do your friends LIKE a Facebook when you suggest it?

6. How valuable are your Facebook Fans?

7. Do you attend Networking events/groups now? How often?

8. How big is your email database?

9. How responsive is your database? What is your open rate %?

10. Do you have e-products that you offer in exchange for an email?

11. How frequently do you email your list?

12. Are your emails easy to share socially?

13. Are your social share buttons on your Website?

14. Are your social share buttons on your email signature?

15. Is your story being told on your Website?

16. How are people finding your Website?

17. Do you know how to track your Website traffic?

18. Do you know how to see where Website traffic is coming from?

19. Is there a contact form on your Website?

20. Are you launching any new products this year?

21. How do you plan to contact past customers about new products?

22. Have you implemented the 25% rule in Social Media?

23. Do you know how to get your business on the 1st page of Google?

24. Do you know how to create an online tribe?

25. Do you know how to find your keywords?

26. Do you have a blog? Can people comment it?

27. Do you know how to get more people to comment your blog?

28. When your customers call do you ask them HOW they found you?

29. Do you tell them to go to your Website?

30. Do you conduct surveys on your Website to keep them longer?

Hopefully this checklist gives you some ideas as you look at your overall marketing strategy for your business and where you are headed in the coming year. If you want a free 60-Day trial with Constant Contact try it HERE.