Social Media Brings Dollars to Oklahoma College Tuition ‘Paid’ Says Parents

Kelsie-Berg-Winner of Dr. Pepper Tuition Challenge M3 New Media Tulsa OK
Photo ©M3 New Media

Social Media Brings Dollars to Oklahoma Kelsie Berg, OU Student Wins Dr Pepper Tuition Challenge & $100K Scholarship Featured At BCS Halftime Show Parents How to Fund College Education!  OU Sooner Kelsie Berg Wins Dr. Pepper Tuition Challenge & $100,000 at BCS Game

M3 New New is pleased to announce that Kelsie Berg, Miss Broken Arrow, is the Official Winner of the Dr. Pepper Tuition Challenge and will be featured during the Halftime show at the BCS Orange Bowl Game on Monday in Florida between Alabama and Notre Dame.

Kelsie’s decision to stay and study in Oklahoma has positive impact on state’s economy as she prepares for Miss Oklahoma and sees her platform go viral says Michael D. Butler.

Paying for college can be a daunting task for parents in the midst of fiscal cliff’s, recession and economic crisis. Many parents and teens are turning to the Internet and for good reason – more and more Global and National Brands are promoting Online Social Media Contests to do Scholarship Giveaways.

Kelsie Berg has been declared the official winner of the Dr. Pepper Tuition Challenge and the winner of the $100,000 scholarship fund. Kelsie is a 2012 grad of Broken Arrow and was recently crowned Miss Broken Arrow, is attending the University of Oklahoma. She is getting her undergrad in Mass Communications and her post graduate work will be in Law.

Kelsie will be featured during the BCS halftime show when the Notre Dame Fighting Irish and the Alabama Crimson Tide square off Monday night in Miami Gardens Florida.

“When you think about it – it just makes sense, says Michael D. Butler, CMO at M3 New Media. National Brands like Dr. Pepper need a younger crowd with established friendship networks to bring viewers and eyeballs back to Network Television. We recently helped our clients reconnect with niched demographics in opening for the Beach Boys, get movie deals, fund free agents in the NFL between gigs and professional boxers during training between title bouts.

“I saw the Dr. Pepper Challenge Online and decided to go for it…and I’m glad I did!” Kelsie

You could say Kelsie and her Social Media story is already positively affecting the University of Oklahoma, local Tulsa and Broken Arrow businesses as she decides to spend her new tuition dollars in Oklahoma. Sunsations Tulsa has agreed to let Kelsie tan for Free and many Oklahomans eyes will be on Kelsie as she competes for Miss Oklahoma in June. Michael D. Butler says, “There are a ton of local Oklahoma individuals and business owners to thank for supporting Kelsie and getting her to Florida for the final competition. Including Sunsations Tulsa, Tyler Jones Radio Group, Broken Arrow Merchants and M3 New Media clients and Fans.

Photo M3 New Media

GKelsie!! Go Oklahoma!! Go Dr. Pepper!! Kelsie is the daughter of Dean and Jill Berg in Broken Arrow Oklahoma. Dean is the owner of an SEO & Web Development Firm. Kelsie is a 2012 grad of Broken Arrow and is attending the University of Oklahoma. The family has been involved at Rhema Bible Training Center.

Kelsie-Berg-Winner of Dr. Pepper Tuition Challenge M3 New Media Tulsa OK
Photo ©M3 New Media
Photo ©M3 New Media

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Social Media Influences Brand Perceptions Online & Mobile

Social Media Influencers Show Metrics for Web 2.0 ROI

In a recent interview with Ronald Skelton, Michael D. Butler, Sr. with M3 New Media asked “How do you connect with Influencers & what Social Media Tools do You Use?” 6/14/11

This along with a new study released by (6/14/11) shows that 38 Million Americans are influenced by Social Media when it comes to making purchases.  Part of the article is included below:

“Social Media Now Influences Brand Perceptions, Purchase Decisions of 38 Million in U.S.
Second Wave of Breakthrough Study Shows Increasing Role of Mobile

NEW YORK–(BUSINESS WIRE)–As marketers struggle to define the value of social media to their brands, new Knowledge Networks findings demonstrate that consumers are much more likely to discover new products and brands or refer to social media before making purchase decisions than they were just a year ago.

In fact, the purchase decisions of 38 million 13 to 80 year olds in the U.S. are now influenced in various ways by social media — up 14% in just six months.
“The on-the-go consumer is becoming more mobile in their social media usage” The results come from Wave 2 of The Faces of Social MediaSM syndicated research, which provides a consumer-centric view of social media involvement and its effects on 39 product categories. The syndicated study, focused on the marketing consequences of social media (“SoMe”), is a Joint Research Venture of Knowledge Networks (KN) and MediaPost Communications’ Center for Media Research.
Teens and adults who are social media users in 2011 reported high levels of influence as follows:

  • 23.1 million discover new brands or products through social media (up 22% from 2010)
  • 22.5 million use SoMe to learn about unfamiliar brands or products (up 9%)
  • 17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19%)
  • 15.1 million refer to social media before making purchase decisions (up 29%)
  • Consumers are also integrating social media usage with their mobile phone activity.

In 2010, 40% of teens and adults who have ever used social media are accessing it through their mobile device – up from 28% versus 6 months ago. This means that roughly 80 million people check social media from a mobile device.

As a result, social media is now a ‘wherever I am’ option, integrated into the mobile-plus social media users’ shopping experience and habits; 27% compare or check prices via SoMe, 24% refer to reviews for brands/places/services, and 16% (23% of Boomers) use social media to find coupons or other discounts for local businesses.”

Are you surprised by these stats? Do you agree or disagree? What tools do you use to connect with influencers on Social Media? What is your Web 2.0 strategy? How do you find the best tools to stay at the top of your game? How do you adjust to the changes? Ronald is a certified Guerilla Marketing Coach and you can follow Ron on Twitter @RonaldSkelton You can also follow @MichaelButlerSr for random things that pop into his head & @M3NewMedia for the latest in Social Media News you can use. Michael is the principle strategist at a global online PR Agency serving clients on several continents in the for profit and nonprofit worlds. We love your comments, questions and remarks and if you follow us on Twitter; we WILL follow you back!