Social Media Tweets Benefit Wildlife Conservation in South Africa

M3 New Media Client Raises Awareness & Funds to Save Wildlife in South Africa

Tulsa, OK (January 18, 2011) –Social Media Client Shares Success Story From South Africa

By Michael D. Butler, Sr.
Principle Strategist, M3 New Media

M3 New Media client
M3 New Media Non-Profit Client

I get asked a lot by business owners and start ups if Social Media is really worth the effort. I like to say that not having a Social Media (I capitalize a lot) strategy is like building a $10 Million facility and forgetting to put in the mop sink. Web 2.0 will become such an integral part of your company’s consciousness that it will be impossible to separate your actual company from your Social Media presence-they will, in fact, become one in the same. Millions of dollars will be gained or lost, over time, by a start-up company who embraces or, refuses to embrace Social Media  and implement basic protocols.

Today I want to feature a Non-Profit that does work in South Africa and their primary goal is to raise awareness and funds for their educational campaign to preserve wildlife in South Africa.

Nikela’s Mission: NIKELA’s Mission:

  • To find and qualify experts, certifying their wildlife conservation and education projects.
  • To invite donors to choose and give monthly to the projects that appeal to them most.
  • To fund the experts who protect the wildlife and educate the children to find their place in wildlife conservation or ecotourism.
M3 New media client
Nikela Was Unsure Of Social Media's Efffectiveness in the Beginning-They do their own blogging

So Nikela has been able to clearly state their mission, goals, and core values through Social Media and have been able to connect with over 3,400 followers on Twitter, get listed 124 times (that’s like being bookmarked) Hundreds of fans on Facebook and hundreds of views on YouTube who are conservation enthusiasts.

As you can see Nikela was not convinced investing in Social Media was a good move for them but were elated when they emailed us recently about their connection with the large retailer in the United States and some potential of doing some collaborative things with them. The other thing Nikela is excited about is motivating Gen Y‘s into using their smart phone and influence to drive micro-donations to Nikela through text and social media campaigns. Look for Nikela to be a major player in the Non-profit world of Social Media and Social Good.

One of the most valuable tools we’ve used to help get Nikela the the 98.6% grade they have on Twitter Grader is HootSuite Hootsuite is on my top 10 list of Twitter Tools of all time for effective marketing. HootSuite - Social Media Dashboard

Hootsuite allows you to find targeted followers, schedule your tweets, easily re-tweet people you like and even schedule bulk tweets. with this link you can even manage up to 5 Twitter accounts for free.

Have you ever tried Hootsuite? I like it better than Tweetdeck because it allows you to schedule tweets. What are your Twitter goals this year? Do you use twitter to drive traffic to your website? Check out your Twitter Grade here > How do you score? How can you improve? Stay tuned for more on how to gain quality followers within your demographic and eliminate spam.

Business Marketing Passion Flows When You Adopt a Non-Profit for Your Organization or Company

There is a lot of Twitter buzz today about New Year’s Resolutions and Business goals for 2011. Employees already have requested off for summer vacation and as an HR manager, CEO or employer you may be wondering how to infuse some passion into the post-holiday back-to-work blues. Below are a few Non-Profit ideas your company can adopt now for a year long of fun and giving back.

social-good- tulsa
Social Good Tulsa

Why not Adopt a Non-Profit for your company and make them a part of your new year’s calendar?

There are many great local Non-profits, charities and organizations that need help all year long not just at the holidays. We will mention a few you are familiar with and maybe a few you haven’t yet heard of:

1. Salvation Army Tulsa

Adopt a Cause for Your Company This Year

We all tend to think of the Salvation Army at Christmas time. And they are huge at Christmas. But the Salvation Army is a year round ministry that constantly gives back to the Tulsa community. And they are a lot of fun for companies to work with because they are so big on Social Networks like Twitter.
Read the Story here of Social Media Tulsa gives back-Christmas 2010.

2. Junior Achievement of Oklahoma on Facebook

JA Worldwide is the world’s largest organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, hands-on programs.

3. Big Brothers & Big Sisters

Many an employees life has been enriched by volunteering with Big Brothers Big Sisters. This is a great program with a proven track record that can add value to a Company’s work-force through volunteerism and giving back.

There are many great organizations to work with. One of the best ways to identify your corporate cause is to ask: What are our Companies “Core Values?” By identifying the mission of the company or the core values you can better determine what might be a good fit. Larger companies may want to provide several options for employees to choose from even allowing extra time at lunch or after work for participation in community service and for volunteering.

This short post is in no way a complete list. The goal here was just to get your mind thinking about what might work for your business for Social Good this year. There is also Little League Sports (I like to capitalize too much-have you noticed?) Church groups, civic groups, school, band, music, football, cheerleading, etc.

One of the web’s favorite resource for Social Good and Non-Profit information is at What are your favorite Non-Profits? What has worked best for your organization? Have you used Social Media to expand volunteerism beyond your corporate walls? How did that work? What did you learn. Thanks for your comments. Or email us directly Feel free to tell us what you want to see on the blog.

New York Non-Profit uses Social Media to Stop Child Sex Trafficking Web 2.0

A New York Non-Profit: “Stop Child Trafficking Now” is using Social Media to help their cause of ending child sex trafficking. Founded in 2008, the group takes a different approach. “With over 250 organizations rehab/rescuing children who are rescued from trafficking-SCTNow goes after the demand side of trafficking.

From their website on, “The Strategy ”
“These teams possess skills beyond the average military or law enforcement individual—skills that enable them to achieve their goals in foreign lands independently, without support of US law enforcement resources.

As a private organization the Special Operatives are not bound by the same restrictions that keep U.S. law enforcement from conducting research against  sexual offenders.  The Operatives provide high-level  information and evidence to appropriate authorities that is needed to build cases against U.S. child sex offenders.”

Since: Investigators and researchers estimate the average predator in the U.S. can make more than $200,000 a year off one young girl….we choose to target the demand side. The average pimp will abuse up to 400 girls and may traffick as many as 1,000 in his lifetime.

Keeping the operatives on the street against predators takes money. SCTNow is using Social Media and Web 2.0 to stay in touch with their fans and supporters around the country thru twitter, facebook and youtube.

Last year was the first year to raise awareness and funds through 40+ community walks in 40 cities and on college campuses. Over 8,000 walkers walked and nearly $1 Million in funds were raised. This fall Oct 2-3, 2010 many more cities and communities will walk to raise awareness and funds.

So kudos to Sundy and SCTNow for being proactive and for sharing the word with their tweeps on Social Media. New York is a major city for trafficking but thanks to SCTNow many predators are being stopped therefore many kids will be restored.

Stop Child Trafficking Now VIDEO