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Social Media Influences Brand Perceptions Online & Mobile

Social Media Influencers Show Metrics for Web 2.0 ROI

In a recent interview with Ronald Skelton, Michael D. Butler, Sr. with M3 New Media asked “How do you connect with Influencers & what Social Media Tools do You Use?” 6/14/11

This along with a new study released by (6/14/11) shows that 38 Million Americans are influenced by Social Media when it comes to making purchases.  Part of the article is included below:

“Social Media Now Influences Brand Perceptions, Purchase Decisions of 38 Million in U.S.
Second Wave of Breakthrough Study Shows Increasing Role of Mobile

NEW YORK–(BUSINESS WIRE)–As marketers struggle to define the value of social media to their brands, new Knowledge Networks findings demonstrate that consumers are much more likely to discover new products and brands or refer to social media before making purchase decisions than they were just a year ago.

In fact, the purchase decisions of 38 million 13 to 80 year olds in the U.S. are now influenced in various ways by social media — up 14% in just six months.
“The on-the-go consumer is becoming more mobile in their social media usage” The results come from Wave 2 of The Faces of Social MediaSM syndicated research, which provides a consumer-centric view of social media involvement and its effects on 39 product categories. The syndicated study, focused on the marketing consequences of social media (“SoMe”), is a Joint Research Venture of Knowledge Networks (KN) and MediaPost Communications’ Center for Media Research.
Teens and adults who are social media users in 2011 reported high levels of influence as follows:

  • 23.1 million discover new brands or products through social media (up 22% from 2010)
  • 22.5 million use SoMe to learn about unfamiliar brands or products (up 9%)
  • 17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19%)
  • 15.1 million refer to social media before making purchase decisions (up 29%)
  • Consumers are also integrating social media usage with their mobile phone activity.

In 2010, 40% of teens and adults who have ever used social media are accessing it through their mobile device – up from 28% versus 6 months ago. This means that roughly 80 million people check social media from a mobile device.

As a result, social media is now a ‘wherever I am’ option, integrated into the mobile-plus social media users’ shopping experience and habits; 27% compare or check prices via SoMe, 24% refer to reviews for brands/places/services, and 16% (23% of Boomers) use social media to find coupons or other discounts for local businesses.”

Are you surprised by these stats? Do you agree or disagree? What tools do you use to connect with influencers on Social Media? What is your Web 2.0 strategy? How do you find the best tools to stay at the top of your game? How do you adjust to the changes? Ronald is a certified Guerilla Marketing Coach and you can follow Ron on Twitter @RonaldSkelton You can also follow @MichaelButlerSr for random things that pop into his head & @M3NewMedia for the latest in Social Media News you can use. Michael is the principle strategist at a global online PR Agency serving clients on several continents in the for profit and nonprofit worlds. We love your comments, questions and remarks and if you follow us on Twitter; we WILL follow you back!

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One Response

  1. Great post my friend yet again, you never seem to dissapoint

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