Keywords can be very pricey for attorneys. Especially for law firms that are in very competitive markets the battle for the best keywords can drive the price higher and higher.
Many case studies could be shared here to show the value of Social Media Marketing (SMM) as a marketing strategy for Law Firms of all sizes in any market. No doubt we will soon share such examples of dozens of different law firms who have gained measurable results by adding a comprehensive social media strategy to their current marketing/advertising budget. But the purpose of this post today is to show: Why Would a Law Firm Use Twitter to Find New Clients?I know that sounds like a rhetorical question but you’d be surprised how many attorneys who understand law don’t really “get” marketing.
Search engines love Twitter because of it’s ability to organize your profile information and even your tweets. It does this rather quickly so be sure to tweet your core message to your target clients.
By being selective on WHO you follow based on geography, demographic, expertise, etc. You can protect the integrity of your following and your followers.
For the personal injury attorney Twitter can replace the police scanner as the #1 lead referral source. Another possibility is finding alliance partners like wreckers, bail bondsmen and others who may become potential alliance partners that attorneys and lawyers could joint venture with to grow their lead pool. Stay tuned to @MyLawMarketing for the latest social media marketing tips for small to medium sized law firms.
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